mobilewebandappsevent.com

9:00 – 9:10 Welcome and Opening Remarks

Ajit Jaokar, President- futuretext

9:10- 9:40 – Keynote Address

Jon von Techzner, CEO - Opera
 

9:40- 10:10 – Analyzing the Application Stores and Mobile Web Demographics

Speaker TBA

 

10:10 – 10:40 – Session TBA

10:40 – 11:10 – Mobile Web and Apps- Where We Are and Where We are Headed 

Benoit Shillings, CTO – Myriad Group AG

11:10 – 12:00 SuperSession Discussion – Mobile Web and Apps: Monetization, Innovation and Investment

Speakers TBA

 

12:00 – 1:00 Lunch

1:00 – 1:30 Special Presentation from Impetus

1:30 – 2:00 – Panel – mCommerce Issues in Mobile Marketing

There are a number of challenges inhibiting the growth of mCommerce in mobile marketing campaigns. While progress has been made, the industry needs to address many issues.  In this panel OpenMarket will discuss the following:

·         Time to market

·         Advantages and disadvantages of mobile payments, compared to traditional payment methods

·         Why major brands are not significantly participating in premium messaging

·         Policy environment

·         Potential improvements

Mobile operator billing can significantly streamline the purchasing process. Coupled with having an established billing relationship and high brand credibility with subscribers, this is a fundamental advantage for operators which enterprisers are eager to capitalize on.

2:00 – 2:20 TBA

2:20 – 2:40 Break

2:40 – 3:30 SuperSession How Mobile Web and Apps are Changing the the Future of Entertainment and Education

Bryan Perez, Sr. Vice President and General Manager -  NBA Digital

Juan Lopez- Valcarcel – Director Digital Product and Consumner Technology - Pearson

3:30 – 4:00 Angel VC Perspective: The Evolution of a Mobile Games Company - From Funding, Executing to Exit (?)

The question mark signifies the discussion on exit scenarios. Ray will draw on his experience in wireless tech research, angel investing, and as a VC to project the exit aspects of the discussion. We'll be taking audiences down the fund raising path of XMG and the decisions/options we made/had and why. 

4:00 - 4:20 Mobile Apps and Shopping: Will Smart Phones Make Shoppers Smarter?
What is the state of the smart shopping applications and how good is the consumer experience?  What are smartphone users doing today in retail stores? What should the various parties- retailers,operators, device manufacturers, consumers- do to take advantage of this mobile shopping trend and what are the absolute must "to do's"?
The 50+ million smartphones forecasted to ship this year combined with the lackluster economy could create the perfect storm for holiday season in-store comparison shopping using these devices.
TheFind already sees over 15 million monthly price scan searches from smartphones and expects this activity to grow exponetially this holiday shopping season as e-commerce to physical retail stores prices wars intensify with the consumer, carriers and phone providers coming out ahead.
Siva V. Kumar, Co-founder and CEO- TheFind


4:20- 4:40 - Accelerating the Availability of Service Rich Applications
Michael Grubbs, V.P. Products - Ecrio, Inc.


4:40- 5:00 Mobile Access to the Cloud – What is to be done differently?
The limited processing and memory capabilities of mobile devices have always required some use of the cloud for delivery of applications and services. Mobile applications today can be enhanced with location, presence and other value-added services, driving greater use of the cloud to create compelling applications. Enterprises are looking to utilize cloud platforms to develop mobile applications, particularly mobile applications that leverage enterprise data. However, mobile devices in use today have their own proprietary platforms with different run time environments and unique UI frameworks for applications. Most successful applications bypass
the mobile browser and leverage the different development platforms based on the device. The cloud approach for mobility applications is therefore significantly different from the cloud approach for desktop applications.

This session will attempt to address this contrast . We will start with the reasons for mobilizing the cloud given predictions by Gartner for 2012. We will also examine the drivers and inhibitors for cloud services used across all mobile device platforms and how the cloud services are leveraged to support a growing mobile worker base.

Ram C. Kumar, Senior Technology Advisor – HCL America